The year 2020 was a tough ride for marketers worldwide. Every business is looking out for new tricks and strategies in 2021. With the increasing competition where every business is producing quality content and campaigns, it is daunting to grab the customer’s attention. So, how will you steal the limelight in this cutting-edge competition? Well, the answer is using Attention Marketing.
What Is Attention Marketing?
If you have heard the term for the first time, we will explain its details. Attention Marketing is the term coined by Steve Jelly, an entrepreneur who described it as a cost-effective way to grab the user’s attention through engaging content. It is defined as a category of online marketing that helps in acquiring customers by engaging them with non-invasive means like - social media. This type of marketing runs on the AIDA model that explains how every customer pass-through this cycle i.e. Awareness, Interest, Desire, and Action. That’s how the customer ends up buying the product.
Here we will be guiding you with a few tips that will help you gain customers using Attention Marketing. Let’s dig into the details.
Use Snackable Content
We often hear the more detailed content is, the better it will be. While it is right to say that people are exposed to a lot of information, but the audience also likes to see content that is crip and short. Snackable content simply means that the content should be fun, short, and easy to consume like - videos, infographics, micro-blogs, and more. Such content is not only visually pleasing but also easy to understand.
Gifs Get All The Love
Gifs are short animated images that instantly grab the audience’s attention. It’s quirky and takes no time to create the gifs. These can be funny, educational, motivating, plain, and catchy. It has been reported that over 100 million users send more than 1 billion gifs everyday. Custom and use them best to attract your audiences.
Engage Your Customers With Interactive Content
The fact is users love engaging in content that is more interactive rather than static. Yes, the static content is informative but the interactive content in the form of games, quizzes, contests, and assessments is a great way to form a two-way conversation with your customers. Social media platforms like - Twitter, Instagram, and LinkedIn offer content like - polls and quizzes. Not just that several brands like - Netflix use pop-quiz in their social media stories to interact with their users.
Influencer Marketing Is A Big Game
Another great way to engage with your users is to collaborate with well-known industry influences. Influencer marketing allows brands to promote their products by partnering with social media bloggers and influencers. These people already have a huge fan base and they will help in driving more sales and brand credibility. So, find genuine influencers and collaborate with them to make your business game strong.
Summing Up
In today’s world, Attention Marketing is definitely an attention-grabbing and customer-holding technique. Also, it is probably the most reasonable and easiest way to connect with your customers and stand out among your competitors. Follow these tips and bring the best of your Attention Marketing skills.